It’s been a busy week, but the highlight is certainly activating the GoDublin promotion.
In brief, GoDublin is simply a discount provided by LAVTA for usage on Uber, Lyft and DeSoto Cab when using their ride sharing mode (Uber Pool, Lyft Line or DeSoto Share). How much is the discount? 50 of the cost of the ride, up to $5. Whats the promotion code to receive the discount? GODUBLIN. Where is the discount
valid? Any ride that begins and ends within the city limits of Dublin, including the two BART stations and Wheels Transit Center.
I’ve been asked why LAVTA would partner with transportation network companies (TNCs)? LAVTA’s first thoughts on a potential partnership stemmed from a report where the American Public Transit Association in their publication Shared Mobility and the Transformation of Public Transit took a look at TNCs and concluded that:
- The more people use shared modes, the more likely they are to use public transit
- Shared modes complement public transit
- Shared modes will continue to grow in significance and public entities should engage with them to ensure that benefits are widely and equitably shared.
With that said, public transit in most areas of Dublin doesn’t perform very efficiently. A recent Wheels route that was eliminated in Dublin was carrying on average 5 passengers an hour at a public subsidy per ride of more than $15. LAVTA felt that the area where this route served, and other areas similar to it in Dublin would be a great place to feature a discount promotion with TNCs.
Over the next 6 months LAVTA will monitor the usage of the GoDublin! promotion, observing and sharing information on whether the promotion increased ridership on the BART system and/or LAVTA Wheels system. The information will be helpful to not only LAVTA, but many other transit systems considering similar promotions and partnerships. Additionally, LAVTA and the City of Dublin can monitor how the partnership reduces congestion and parking issues.
Time will tell on whether the GoDublin! promotion is a success. One thing for sure is that it’s now live and you can get more information at www.wheelsbus.com/godublin.